Ultimately Better’s 2021 Pride Month Charity

Back at the beginning of June, in order to celebrate Pride month, raise awareness and increase visibility of the LGBTQIA+ community, we pledged on Twitter to donate 10 per cent of Ultimately Better’s gross earnings to an appropriate charity of our choosing.

While nowadays it is not out of the ordinary for corporations to change their logos into rainbow colours and tweet solidarity during the month of June, Ultimately Better is a queer-led company and we live these issues all year round.

We considered many deserving charities, but ended up choosing MicroRainbow. Micro Rainbow’s vision is to create a world where lesbian, gay, bisexual, trans, queer and intersex (LGBTQI) people are free from discrimination, persecution and have equal opportunities in life, including in accessing employment, training, education, financial services, healthcare, housing, places of faith, and public services.

With an increasingly global workforce and the Covid-19 pandemic having accelerated remote working, it’s entirely possible your employee or contractor could be experiencing persecution in their own country.

You may already know that homosexuality is still illegal in many countries throughout the world, but were you aware that queer asylum seekers are still not safe when they arrive in the UK? They can still experience homelessness, fall into poverty and experience rejection and abuse from their ethnic communities. MicroRainbow seeks to address this by providing safe housing for asylum seekers based on their sexuality, gender identity or intersex status.

With the global pandemic still affecting people worldwide, charity donations are now more important than ever; non-Covid-related services have been diverted or in some cases stopped entirely. As a successful business during these difficult times, we feel it is very important to give generously whenever we can.

To find out more about MicroRainbow’s mission, become an ally or make a donation, visit microrainbow.org.