SEO’s New Order: Links Aren’t King, Good Marketing Is

As a marketer at heart, I always found the old-school approach to SEO a curious one – that’s the polite way of saying it never made sense to me. Websites are just another media type. Another shop front for your brand. Another customer-facing opportunity to communicate who you are and why you’re different. So why […]

Another step forward: we’re Good Business Charter accredited

We’ve always believed that how you do business matters as much as the work itself. That’s why we’re proud to be accredited by the Good Business Charter: a proper, independent check that shows we’re walking the talk. Why this matters (beyond the badge) The GBC isn’t a participation trophy. It’s a 10-point checklist to prove […]

Meet the Team: Carly Sharpe

Next in our Meet the Team series, we hear from Carly: one of our newest hires, Carly has been instrumental in growing our SEO department and changing the direction of how we approach marketing for our new and existing clients. Jem Turner, Managing Director Hi, I’m Carly. I handle SEO here at Ultimately Better, blending […]