Re-platforming, Re-building & WordPress Migration
Move to WordPress without losing rankings, performance, or the functionality your business relies on.
If your current website is slow, difficult to maintain, or no longer fit for how your business operates, we help you migrate or rebuild it properly.
Why re-platform or rebuild your WordPress website?
Not all website platforms and content management systems are created equal: there’s a reason why WordPress powers over 40% of the Internet.
Many businesses come to us because their current website has become difficult to manage, slow to evolve, or simply no longer fit for how the business now works.
Whether you’re tied into a proprietary platform, stuck with a slow legacy CMS, or dealing with a legacy WordPress build that’s become difficult to maintain, we help you move forward without losing what already works.
Rebuilding or migrating to WordPress gives you:
- Full control: Manage your website and content your way
- Faster performance: Improved speed and user experience
- Flexible functionality: Add features without bloated plugins
- SEO retention: Keep rankings and traffic during migration
Whether migrating from another platform or rebuilding an existing WordPress site, we handle every detail to make your website work better for your business
Ultimately Better can also help you update or rebuild existing WordPress websites to migrate away from clunky, slow pagebuilders such as Divi and Elementor as part of an overall performance optimisation package.
Case study
Complex WordPress re-platform: Beachlets
Beachlets approached us with an existing 15 year old website built on a proprietary content management system. The existing website had a strong SEO presence which was crucial to the site’s continued success, so needed full migration management and guaranteed URL matching to minimise any loss to existing search engine rankings.
Project results:
- Beachlets saw a traffic increase of 20%
- With a 12% increase in pages indexed by Google
- And an increased conversion rate of 40% due to improved UX
I needed a WordPress expert to completely rebuild my 15 year old website from the ground up and Jem and her team really delivered. There was a lot of customisation in the backend and a strong focus on SEO and best practice. I’d highly recommend Ultimately Better to anyone building a WordPress site.
Mark Hutchins
Beachlets
Our WordPress migration services
From other platforms to WordPress
We help businesses migrate from a range of platforms while keeping SEO value, structure, and user experience intact. This isn’t just a “lift and shift”: we make sure your content, URLs, and core functionality are properly re-created or mapped so nothing important is lost in transition.
Some of the platforms we can migrate include:
- Drupal / Joomla to WordPress
- Wix / Squarespace to WordPress
- Hosted or bespoke PHP cart solutions to WordPress & WooCommerce
We also handle full content and URL migration to protect existing rankings wherever possible.
What this means in practice: reduced dependency on restrictive platforms, lower ongoing costs, and website is better positioned for future growth.
Migration & replatforming process
Auditing & planning
Review existing website, content, and performance
Design & development
Bespoke themes and functionality for your website
Content & SEO migration
Maintain URLs or use 301s to protect rankings
Testing & launch
Ensure a smooth transition for users and search engines
Training & support
Empower your team to manage your new site effectively
Rebuilding existing WordPress websites
If your current WordPress website is slow, cluttered, or difficult to maintain, a rebuild can often be the fastest route to better performance and easier day-to-day management.
Often, the issue isn’t one big problem, it’s years of small fixes layered on top of each other.
Typical rebuild approach:
- No content cruft: start fresh with what still matters
- Fewer plugins: reduce dependency on stacked tools
- Faster theme build: remove page-builder bloat and legacy code
- Cleaner foundations: rebuild around what the business actually needs
What this means in practice:
Faster performance, easier editing, and a more stable site that’s built to scale properly.
What you get from a migration like this:
- Reduced risk: Every step managed to protect SEO and data
- Faster, cleaner site: Fewer plugins, quicker load times, better UX
- Ongoing support: Optional maintenance and updates after launch
- Expert guidance: Practical advice on what to keep, improve, or remove
WordPress Build & Migration FAQs
Will my SEO be affected during migration?
We carefully map URLs and migrate all critical content to prevent and minimise ranking loss.
How long does a migration or rebuild take?
Timeline depends on the size and complexity of your site; we provide a detailed schedule upfront.
Can you migrate e-commerce websites?
Yes, including WooCommerce stores and other hosted cart solutions
What if my current website has custom functionality?
We audit your existing functionality and recreate or improve it in WordPress, ensuring nothing is lost.
Do you offer post-migration support?
Yes, we offer ongoing maintenance and support packages to keep your website secure and performing optimally.
Can you train our staff on how to use our WordPress website?
We deliver WordPress training as standard as part of all our website design and development projects. This can be delivered in-house or virtually.
How much does a new WordPress website cost?
The cost of building a WordPress website depends on the scope of the project. For example, a business who needs to integrate e-commerce functionality, event management, CRM or data capture for e-mail marketing can expect to pay more than a business that just needs a mission statement and contact form.
However, Ultimately Better have transparent pricing for projects as standard. We can also offer flexible payment plans and phased project delivery to match your budget and funding timelines for your website design.