Posts by Jem Turner

Jem Turner (she/her) is the Managing Director of Ultimately Better and is an accomplished web developer with over 20 years industry experience.

Specialising in secure, performant WordPress development and technical SEO, Jem has delivered success for a huge range of clients, from small-scale ‘mom n pop’ stores to massive multinational corporations.

WooCommerce SEO: how to optimise your site for search & sales

When it comes to running a successful e-commerce website, search engine optimisation (SEO) plays a crucial role in driving traffic and increasing conversions. To maximise your WooCommerce website’s visibility and user experience, you need to structure your pages efficiently, optimise your category and product pages to deliver quality content that your customers will use, and […]

What to do when your WordPress developer can’t actually develop

At Ultimately Better we’re pretty laid back people. We’re not here to gatekeep professions or tell people that they can or can’t use a certain job title. However, one of the biggest complaints we hear from new and prospective clients is that the WordPress agency or developer they’ve been trying to work with previously… well, […]

Raising the Bar: We’re a Living Wage Employer

Let’s be honest, fair pay shouldn’t be something you have to shout about. It should just be the norm. But since it’s not, we’re pretty chuffed to say that we’re now officially an accredited Living Wage Employer. What does that mean? It means everyone on our team earns at least the real Living Wage — […]

The UB Team Grows Again

After advertising back in August – due to the rapid expansion of our client base – we’re thrilled to announce that we have filled both open roles, expanding to a team of 6 internal staff and 2 retained freelancers. Ultimately Better are a distributed web development agency based within the UK, specialising in WordPress and […]

Christmas Opening Hours

Ultimately Better will be closing for two weeks over Christmas 2025. Our last day is Friday 20th December, and we return to our desks on Monday 6th January.

Managing Passwords Safely

Keeping passwords safe and secure, both internally and for external and third party services, is crucial for managing the integrity of online accounts.

We’re Hiring!

Due to the rapid expansion of the Ultimately Better client base, we’re hiring for two part time roles.

Happy Birthday, Ultimately Better!

To celebrate our third birthday as a limited company, today we celebrate launching a completely new look and feel for our website, a shiny new logo and the future of the UB brand.