Case study: bespoke WordPress development & support

The brief

In mid 2023, AMP tasked Ultimately Better with rebuilding their existing WordPress-based website utilising new branding and designs created by SEA Design.

Although we’d been working with AMP since 2020 it was a great opportunity to take what we’d already built and extend and improve upon it.

As an early adopter of the WordPress Gutenberg editor, AMP were keen to see this integration grow, rolling out new and improved controls within the dashboard to empower their internal marketing and HR teams to create and deploy visually impressive pages to their audience.

What we did

Working with existing code that we’d built for AMP’s first integration with Gutenberg to save us “reinventing the wheel”, we launched a new hybrid Gutenberg theme  — responsive and cross-browser compatible as standard — utilising a mix of native and custom blocks, multiple page templates, and some custom block patterns to allow the HR team to instantly roll out ready-to-go careers pages.

On top of this, we were tasked with creating some bespoke plugin work to extend the functionality of WordPress out of the box. We developed some custom maps with integration into Mapster, a bespoke Gravity Forms / WooCommerce add-on powering a complex “quote” calculator that AMP Clean Energy are able to update from their dashboard, and standard WooCommerce product integration with managed delivery zones.

To finish off, we integrated tailored performance optimisations and technical SEO best practices to get the best out of the website.

We work with AMP on an ongoing basis to provide development support, WordPress updates & maintenance and more.

Deliverables

• Fully bespoke WordPress theme developed based on the bespoke design provided by SEA, with performance and search engine optimisation in mind
• Custom theme and plugin work configured to take advantage of our managed WordPress hosting services
• Post-live redirects and internal links updated to minimise rebuild risk on existing search engine rankings
• Extensive improvements to the editing interface allowing further control for AMP’s internal teams
• Bespoke, tailored performance optimisations to remaining plugins and integrations to improve Core Web Vital scores and user experience
• Integration with Google Tag Manager and Search Console as standard
• Extensive ongoing WordPress security and maintenance support and technical SEO advice to allow the client to continuously improve their WordPress website