Commercial Inspirations
Based in Greater Manchester and run by Anna Jones & Chris Jones, Commercial Inspirations supports their clients with copywriting, award entries, research and strategy.
Anna’s clients include some of the UK’s leading property companies, which she has been supporting with communications for more than a decade.
The brief
Anna approached Ultimately Better wanting to refresh their existing WordPress website, as it had last been redesigned more than seven years previous. Utilising her existing design partner, Anna requested we work together to build a WordPress theme aiming optimised for search engine ranking, speed and mobile/tablet responsiveness.
What we did
With the designs already fully formed, we got to do what we do best – working as a team Ultimately Better developed a professional-looking, custom, lightweight and responsive WordPress theme.
We used the Gutenberg block editor for a modular approach which meant that upon handover of the site, Anna was armed and ready to make further updates to her website going forwards.
Deliverables
- Fully bespoke WordPress theme developed from the client’s provided design, with performance and search engine optimisation in mind
- Integration with Google Analytics and Search Console as standard
- Setup tailored to client’s own hosting provider
- Post-live redirects created to minimise rebuild risk on existing search engine rankings
- Bespoke, tailored performance optimisations to third party plugins and integrations to improve Core Web Vital scores and user experience
Project Results
1
The website is fast and responsive, resizing fluidly across multiple devices and screen resolutions
2
The website has empowered the client to fully embrace adding and editing content
3
The website and server software have been updated multiple times since launch without issue – future proofed building at its finest!
Client feedback
Ultimately Better did a great job building our website. They delivered on time and on budget and were a pleasure to deal with. We’d definitely recommend their services. Thanks to the whole team.
Anna Jones
Director of Commercial Inspirations
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