Wall Flowers Seasonal Blooms
Wall Flowers Seasonal Blooms, run by Clare Greener and Andrew Henderson, are the owners of a two-acre flower farm in East Wall in the South Shropshire Hills.
While others were stockpiling household goods at the beginning of lockdown in March 2020, Clare and Andrew decided to finally follow their dreams and launched their cut flower business.
The brief
Clare approached Ultimately Better with a completely blank slate, which gave us the opportunity to build the Wall Flowers brand and e-commerce presence from the ground up.
Clare knew she needed an e-commerce website, and had been recommended WordPress as a starting point, but needed expert guidance on a way forwards.
What we did
Clare worked directly with Aisling to create her brand assets, and then together we worked as a team to create an elegant bespoke website design capturing the essence of Clare’s product.
From the initial creative, along with Clare’s own photography, we built and implemented a series of responsive, speedy WordPress templates giving a fully custom look and feel across the WordPress blog, WooCommerce product and catalogue pages, right through to basket and checkout.
Upon successful launch, we delivered a series of WordPress training sessions and additional resources to give Clare the power and control to manage and update her website going forwards.
Deliverables
- Optimised WordPress hosting with SSL certificate based on Litespeed technologies integrated with native Litespeed caching
- Full brand package for use across website and social media
- Fully bespoke WordPress theme designed and developed with usability, accessibility and performance in mind
- Bespoke, tailored performance optimisations to third party plugins and integrations to improve Core Web Vital scores and user experience
- Custom WooCommerce development to extend an existing plugin, allowing customers to pick workshops and events at different times
- Integration with Google Analytics and Search Console
Project Results
1
Future-proof WooCommerce website for Clare’s growing business
2
Seamless payment processing to easily sell flowers and workshops
3
Beautiful branding that will last a lifetime
Client feedback
I loved working through the process of developing my website. I concentrated on the words and imagery while Jem did her magic with the technology. I get so many compliments about our website and it’s definitely helped our business to grow quicker than we could have imagined. Being a lot of a technophobe, Jem’s calm assurance is always very much appreciated. I’d really recommend her.
Clare Greener
Owner of Wall Flowers Seasonal Blooms
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