Organic WordPress SEO to help you grow
WordPress has a reputation for being SEO-friendly out of the box, but if your website is still not ranking, or you’re not seeing the results that you want, what then?
Why invest in a WordPress SEO agency?
It’s been said that the best place to hide a dead body is on the second page of Google.
For some it might feel a tad extreme, but you can’t deny the point it makes: if your website isn’t ranking, there’s not much use in having one.
Google (and other search engines) have complex algorithms to figure out what content is the most useful, educational or relevant to display in its results pages. The key to good, honest search engine optimisation is working within the parameters set out as “good website practice” by the search engine giants to improve your website and to improve the experience for your customers. Convince the search engines that your pages are the best and most relevant for the terms you’re targeting and the ranking improvements naturally follow. In other words, to get the top spot, your website needs to earn it.
There are never any guarantees in SEO: search engine algorithms change daily and (good) competitors change tactics often. We can’t (and wouldn’t) promise you “number one guaranteed” rankings, but we have achieved it time and time again and would love to help you achieve it too. Partnering with a dedicated WordPress SEO agency ensures that your site is optimised to navigate the complexities of search engine algorithms.
To talk to us about improving your website rankings and strengthening your online presence with our WordPress SEO services, get in touch today.
What are the benefits of adding SEO to WordPress websites?
Investing in SEO for WordPress websites is one of the most cost-effective marketing tools for your business, whatever its size. Relying on Google Ads alone to drive traffic to your website can be painful (ever seen a £15+ cost per click? Ouch!). But, aside from driving “free” traffic to your website, what are the other benefits of scaling your business with SEO?
Increase relevant website visits
By tailoring content to what is relevant to your customers, you increase the staying power of your site, decreasing bounce rate
Increase conversions
Increased traffic (visits) and a decreased bounce rate means greater chances of conversion – alongside some of our nifty conversion improvement tricks!
Increase e-commerce revenue
More relevant visits, less bounce, more conversions – only spells one thing: increased revenue from your website
Expert WordPress SEO Agency Services
Our expertise in building and optimising high-performing WordPress sites from the ground up means that we understand every nuance of the platform. As an agency, our expert WordPress SEO services encompass everything from technical intricacies to content optimisation. We know what search engines value most, driving results that last.
Our no-nonsense, tailored approach ensures everything we do is aimed at real, impactful improvements that scale your business. All of our work is bespoke and done by real people. To ensure we build an optimisation and content strategy is right for your business, we start with two essential phases:
- Research – We start by getting to know your business: its goals, audience, and unique value. This in-depth understanding allows us to create an SEO strategy that works for the search engines, whilst resonating with your audience.
- Auditing – We conduct a thorough audit of your website’s technical SEO, on-page elements, and off-page factors to identify areas for improvement and ensure every aspect of your site is working to its full potential.
From there we can deliver an action plan and a costed strategy for short and long term wins. We won’t bamboozle you with jargon, and we keep you involved in the process every step of the way.
Here are some of the WordPress SEO Services we offer to get you results:
Competitor Analysis
Did you know that your search competitors can be different to those who come to mind when thinking about your competition? We will analyse what both are up to when building plans to beat them.
Keyword Research
It’s tempting to dive straight in and get SEO-ing straight away. But keyword research really is the foundation of any good SEO strategy. Without this things quickly get messy! We will find the best keywords and key phrases to target for your business.
SEO Strategy
We’ll create a clear action plan to drive the right traffic to your website. From customised content planning to on-page optimisation and performance tracking, our tailored SEO strategies are designed to improve your rankings and increase relevant organic traffic.
Technical SEO
As WordPress Technical SEO experts we know how to really dig into your website to uncover any tricky things that might be preventing search engines from discovering, crawling and indexing your site, making sure there is nothing holding back your website’s potential.
Conversion Optimisation
Whilst not a direct ranking factor, integrating conversion optimisation into our WordPress SEO services ensures your site is working its magic to convert as many of those visitors into leads and customers!
Website Migration
If you are thinking about doing a website migration, but are worried about losing traffic in the process then let our team of experts handle the process. Website migration requires careful planning and execution. We can ensure a smooth transition whilst protecting your valuable traffic.
Meet our WordPress SEO agency team
SEO Specialist
Carly Sharpe
With over 10 years of experience in marketing, Carly has worked with a diverse range of brands, from large household names to local service businesses. Specialising in SEO strategy, Carly is passionate about creating tailored strategies that not only increase visibility but also identify opportunities to optimise conversions and grow businesses.
Technical SEO & Developer
Jem Turner
Jem Turner is an accomplished WordPress developer, working with the content management software for over 20 years.
Jem has maintained a consistent 1-3 position in Google SERPs for terms relating to freelance WordPress developer for over 10 years and uses the experience and knowledge gained in this process to advise on technical SEO process.
Our Recent SEO Work
Case Study – Apex Exhibitions
Apex came to us complaining that, following a redesign executed by another agency, they were struggling to get Google to rank their website. With less than 10% of their content ranking, and numerous 404s and redirect loops, Apex tasked Ultimately Better with “making Google love us again”.
On launch of their new website, we transformed Apex’ CWV scores to 90+ across the board, and saw an immediate uptick in indexed pages.
WordPress SEO FAQs
Can’t I just use a WordPress SEO plugin?
While WordPress SEO plugins can be helpful to flag big, generic errors with your content or technical issues relating to schema, they’re not designed for the unique setup of your website and your business & can often rely on endles paid add-ons to deliver basic technical functionality. Properly implemented technical and content-driven SEO at any stage of a project lifespan can help remove those recurring license fees and set you up for long term success.
What’s your SEO process?
We follow a multi-step approach to help grow your traffic. We begin with in-depth research to understand your business goals, market positioning, and competitor landscape. This includes detailed keyword research to identify untapped opportunities for ranking. Next, we conduct a thorough audit of your site, which covers on-site, off-site, and technical SEO, to uncover anything that might be holding your site back and any opportunities to improve. With this data, we develop a tailored action plan to optimise your WordPress site. For local SEO, we follow a similar process, with added focus on optimising your business profiles, which plays an important role in local search visibility.
How is technical SEO different from other SEO?
Technical SEO is concerned with the how a site works: the server it sits on, the interactions with the browser, structure, mark-up language (the code) etc. ‘Other’ SEO is typically the process of adding and updating content, improving user experience, improving discoverability of existing website assets, buying adverts (PPC) etc.
Ultimately Better specialise in the technical SEO and content strategy for WordPress websites; for paid ads we recommend GrowRoom
Can you guarantee me page 1 results in Google with your SEO?
Nope, but nobody can guarantee that. Anyone who says otherwise is trying to make a quick sale.
Doesn’t manipulating SEO make Google block you?
No, not if it’s done properly using white-hat SEO techniques. Search engines like Google provide best practice guidelines designed to improve website rankings when followed correctly. These guidelines focus on delivering high-quality content and a positive user experience. However, manipulating SEO through black-hat SEO tactics can be risky and lead to penalties, including manual actions that can remove your website from the search results. Ultimately, the priority is to create valuable, relevant content for users, which search engines reward with better rankings.
What’s the difference between SEO for WordPress and generic SEO?
Generic SEO follows the overarching SEO principles which apply to any platform. WordPress SEO follows the same principles whilst maximising the unique features and functionalities available in WordPress. WordPress SEO involves optimising aspects like the use of plugins (such as The SEO Framework or Yoast), ensuring proper theme structure, and leveraging WordPress-specific tools for speed, security, and mobile optimisation. Technical SEO in WordPress requires a deep understanding of the platform’s inner workings. As a specialist WordPress SEO agency, we specialise in maximising the platform’s capabilities to achieve better rankings, faster load times, and an overall improved user experience.
Why should I use a WordPress SEO agency instead of a freelancer?
As a specialist WordPress agency we have unique development knowledge and experience that lends itself to getting the best out of the WordPress platform that a generic SEO freelancer might not have. We specialise in maximising the platform’s capabilities to achieve better rankings, faster load times, and an overall improved user experience.