Local web design
Web Design for Shropshire Businesses
Choosing the right agency to design and build the website for your Shropshire-based business couldn’t be easier, with our lead development team working directly from your area.

Many agencies and designers found in Google’s search engine results claim to work for your local business, but few have a team directly on your doorstep.
Jem Turner, Ultimately Better’s founder and lead developer with over 20 years experience, is a born and bred Shropshire lass with a passion for her home county.
Ultimately Better are experts at building beautiful, fast, secure websites for Shropshire-based businesses.
We take the hassle out of every step of the process:
- working with you in person or virtually to design a website that reaches the heart of your business goals
- building the website to a high standard, ensuring it lasts long-term and not just up until the next website fad
- integrating bespoke WordPress development to meet your technical needs
- optimises the reach of your content through tried and tested technical and content-driven SEO to appeal to customers and search engines alike
- long-term maintenance and updates, keeping your website and customer data secure
Feedback from a Shropshire business
We wanted to update our old website, Jem came highly recommended and I can see why. She had lots of great ideas and design skills, nothing was too much trouble, with very prompt replies to our emails.
The end result blew me away, and I would recommend her web design services to anyone. 100% total satisfaction.
Steve Mckie, Managing Director
Hercules Gym Telford
Shropshire Showcase
Take a look at some of the Shropshire businesses we’ve helped with a range of design, digital and WordPress services.
Case Study – Broseley Church of England Primary School
Broseley Primary School based in Broseley, Shropshire, had their website designed and built by a “specialist” school website company.
Unfortunately the company’s specialty was mass-produced template driven websites powered by an old pagebuilder plugin. The result was a product that couldn’t be edited within the school grounds because of limitations caused by the internal firewall and slow page load speeds.
Working with the school directly in-house, we rebuilt the website utilising much of the existing design assets to keep costs low, producing a bespoke WordPress theme utilising the built-in Gutenberg editor, allowing for a perfomant frontend, a friendly, intuitive to use backend and a more accessible website across various devices and browsers.

After having numerous difficulties with another website designer, we asked [Utlimately Better Ltd] to provide some assistance. Jem managed to overhaul our website and provide a user friendly site that we are thrilled with. She is extremely thorough, and knowledgeable – which gives us confidence that we are getting the best care for our site. She has provided support throughout challenging times when we have needed information to be readily available for parents. All we can say is, we are more than happy, and fully recommend Jem.
Sam Aiston, Headteacher
Broseley Primary School, Shropshire
Many of our Shropshire-based web design clients have worked with marketing agencies and freelancers before, and have struggled with:
- lack of support – slow responses or outsourced customer service that feels patronising or unhelpful
- agencies who are only interested in big exciting launches, and not delivering value and stellar customer service in the long term
- lack of technical knowledge meaning design quotes and actually built go-live results differ
Ultimately Better specialise in solving these problems by:
- providing within the hour dedicated website support within normal business hours
- cultivating relationships with clients that stand the test of time instead of cycling through a constant stream of “new and shiny”
- extensive knowledge of website building techniques and bespoke development, technical SEO, and digital marketing best practice at all levels of our business to make sure everyone is on the same page in delivery
Local client feedback
I loved working through the process of developing my website. I concentrated on the words and imagery while Jem did her magic with the technology. I get so many compliments about our website and it’s definitely helped our business to grow quicker than we could have imagined. Being a lot of a technophobe, Jem’s calm assurance is always very much appreciated. I’d really recommend her.
Clare Greener
Owner of Wall Flowers Seasonal Blooms, Shropshire

Frequently Asked Questions
Can you visit my Shropshire-based premises?
Lead developer Jem Turner is based in Shropshire, and is happy to visit businesses on-site to go through their website needs and to discuss maintenance of an existing website, or the design and/or build of a new website.
Do you only create websites for Shropshire businesses?
No, we have a range of clients across the UK and internationally. Our clients choose us because, regardless of their location, we deliver customer support that’s second-to-none and results for their websites that stand the test of time.
Do you offer services other than web design?
Yes, we offer a range of website related services: from the design and build of bespoke themes, to complex WordPress development including e-commerce and third party API integration. Post-live care and maintenance packages, website hosting, ongoing technical SEO and on-page SEO/content strategy, ad hoc development, and more. To find out if we can help you with your website, get in touch.
What platforms do you use?
We specialise in WordPress websites and replatforming / migrations to WordPress. WordPress isn’t suited to every website and business, but we’ll let you know if we think that’s the case.