About us
Small but mighty: a better WordPress® agency
Ultimately Better is a remote-first digital agency specialising in WordPress websites. We’re based out of Shropshire in the Midlands, but we work with clients and colleagues worldwide.
We like to think we do things better.

Basically…
we do WordPress from our homes
Launched in 2021, Ultimately Better has grown off the back of Managing Director Jem Turner‘s years of experience as a freelance WordPress web developer.
After many, many hours working alongside various creative and full service marketing agencies, Ultimately Better Ltd was created to better serve businesses and other agencies with ultimately better web design and WordPress development.

With a better approach
We’re made up of a flexible team of salaried UK WordPress specialists and freelance WordPress experts including developers, designers and SEO strategists.
Everyone at UB eats, sleeps and breathes WordPress. Direct access to the people who know and understand your site best (and not passed between account managers) ensures you get an ultimately better result for your website.
That’s better for the environment
We build lean, performant WordPress websites on clean, green hosting; we prioritise user experience without using excessive bandwidth, reducing your environmental footprint and making the internet more sustainable long term.


Better for our clients
We believe that top notch customer service and taking the time to properly understand our customer’s needs is the key to nurturing long-term relationships. This understanding allows us to exceed our customer’s expectations from day one.
And better for our team
Our flexible approach extends beyond building websites: our whole ethos flexes away from typical business practice to empower our diverse team to succeed.
With flexi-hours and part time working, support for neurodiversities and disabilities from the very first interview, generous holidays, the real living wage, remote working and more: all of this as standard.

What we do
Collaboration meets expertise
Ultimately Better works together with clients to design, build, optimise, secure or extend their websites. You’re the experts on your business, and we’re the experts on WordPress and WooCommerce development. Together we can achieve your goals.
We work efficiently with you, together, as a team
Designing & building responsive WordPress websites
For a variety of platforms and web browsers
On a development budget that won’t break the bank
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Our team
Experts inside and out
Ultimately Better draws upon both an internal development team, and external freelance talent. This ensures that, whatever your website needs, you get the best people for your project.